Social Media Management, Brand Photography & Social Media Content — Rise & Fall
Studio Florere had the pleasure of producing and capturing Rise & Fall’s AW22, SS23 & AW23 collections. Operating under the creative guidance of Natalie Hasseck, I meticulously crafted multiple shot lists, complete with briefs and visual references to guide the videographer. Present at each shooting day, I coordinated and implemented the artistic direction while simultaneously capturing BTS footage and photography.
AW22 was a first for the brand where they took the loop in investing in their organic content. It was an experiment for the brand to explore what kind of content they could produce that highlighted their products and worked with the market demand of more authentic and ‘real’ video on social media platforms like Instagram and TikTok. It was a chance to be creative with the products and explore the brand concept of ‘Modern Everyday Classics’.
SS23 was an elevated approach to articulate & communicate the idea of ‘A Life Well Lived’ - truly extending the philosophy of the brand. Studio Florere was able to take the lead on shot list for a number of shoot days, artistically directing and co-ordinating the videographer each day while simultaneously capturing BTS and secondary photography. For Rise & Fall’s AW23 collection shoot, I were briefed to capture more product still life at their shoot location in London, working between the primary creative team.
As well as focusing on organic content for both AW22, SS23 & AW23, I worked closely with the brand’s Growth Marketing team, helping to plan & execute ad concepts for a more commerce-driven approach to capturing content.
Both shoots captured a range of static & movement shots, directing the models to interact with the products as well as shooting the products on their own in different locations - guided by natural light, the energy and flow of the day.
Post-production, I worked to edit the assets in a brand-centric way, mirroring the brand & content strategy I helped to develop. Including image retouching and collating the appropriate music for videos that spoke to the brand, Studio Florere was able to provide the brand with months of content for them to utilise, re-purpose and reimagine for different objectives.
