Branding & Photography — Janet Church Interiors
Studio Florere had the privilege of guiding Janet & Jo, a dynamic mother-daughter duo, through the rebranding journey of their 20+ year-old Interiors shop located in St. Ives, Cambridgeshire. Throughout 2022, we collaborated closely with them, renewing their established business and illuminating it under a fresh, contemporary light.
My journey with Janet Church Interiors commenced by unraveling their unique story and comprehending their market positioning through the lens of its clientele. This insight led me to devise their brand strategy, which was then brought to life through a rejuvenated brand identity featuring modern typography, hand-sketched foliage, and a soothing earth-toned colour palette.
Now, thriving in their new identity—complete with business cards, gift vouchers, compliment slips, and a vibrant shop interior upgrade featuring their signature colours—we had the delight of photographing Janet, Jo, and Donna in their natural habitat, weaving their magic in the shop.
I captured the shop & the different zones within, capturing the sheer beauty of their curated collection of homeware, gifts, curtains & blinds. Studio Florere developed a mood board & shot list prior to our shoot day, to ensure I captured the team, their personalities and their artistry.
