To bloom, to blossom, to flower.

To bloom, to blossom, to flower — this is the core philosophy behind Studio Florere. Creating a space to honour the visions of the creatives I work with empowering them and enabling them with the right brand, strategy, marketing & content to get them out and into the world doing their thing.

To bloom, in essence, is to unearth the reason for being in the present moment, so we can become in the future. As with anything, life changes and we grow. So our vision may evolve as we may change. But there is an underlying current that moves & guides us regardless. For me, it is incredibly important to find the anchor in which grounds us and that of which we circle. 

Brand strategy is apart of this and is the beginning of any project I undertake. This is because this forms the foundations in which we build upon. These are the building blocks, or the stem unfurling as we build, grow and ultimately, blossom & flower. I myself found clarity, distinction and ultimately my real purpose through this process.

And to blossom & flower, well this is about finding your groove. Your beat. Your vibe. Yourself. It is the manifestation of your progressive growth, commitment and the becoming of something great — your vision.

So, what’s my vision? Well, internally it is to live a life of fulfilment. A life of love, a life of purpose and a life full of connection and creativity. To create my own magic. It is all about Florere. Florere, literally meaning to prosper, to thrive, to blossom — that is my vision. For me and the world around me and the lives in which I share in and the businesses I play apart of building. Because I think that is what life is about. Making the most of our time here & enjoying the ride (with a great playlist of course...).

I am here to be your creative partner. To share in your brands eye, manifesting your vision into reality. Always.

Joanna Woodford, Creative Director

The Florere Approach

BRAND FIRST, ALWAYS

I believe that every brand has a unique story to tell, and it is this narrative that forms the heart of any effective marketing strategy. I am committed to uncovering this and empowering you throughout this process.

CREATIVE PARTNERSHIPS

I stand for the magic of collaboration and the beauty of having a shared vision with the right creative partner to help manifest it into reality. Studio Florere is one creative house where creativity meets strategy & brands come to life.

ALIGNED PASSIONS & VALUES

I work with an avant-garde assembly of visionaries, shaping the aesthetic and functional landscapes of our everyday lives. From imaginative interior designers, to artful storytellers & creators to holistic pioneers to ambitious entrepreneurs — this vibrant collective shares a relentless commitment to creativity and originality. Just my kinda thing.

LAYING THE FOUNDATIONS

You have to lay the foundations in order to build. Every brand & marketing project I work on starts with formulating or evolving a brand strategy. This is because I believe in and have seen the impact and success of having that in place before even thinking about anything else.

  • BRANDING

    Whether you’re launching or considering a rebrand, I’ll craft you an empowering brand strategy & compelling visual identity that encapsulates your very essence.

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  • MARKETING STRATEGY

    You don’t have to figure it all out on your own. Work with me to unlock your brand's marketing strategy that works with you & your goals, not against you.

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  • MARKETING CAMPAIGNS

    Let me be your Creative Director & Content Creator. Brand photography & social media content all in one creative shoot or monthly sessions.

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  • PHOTOGRAPHY

    Brand, interior, product or event photography. I’m your brand-aligned creative eye, there to capture you in your element so you can better show up and connect with your people.

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  • CONTENT COACH

    Continue doing your own marketing but without the stress of what to post, how to post and when. I’m your on-hand strategist & sounding board there to guide and hold you accountable.

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  • SOCIAL MEDIA MANAGEMENT

    No more struggling with social media. Focus on your craft and let us execute your big vision for your brand & grow your presence and audience online.

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  • BOOK YOUR FREE DISCOVERY CALL

    You’ve got a project in mind and I would love to hear all about it. Book a free discovery call with me, Creative Director, Joanna.

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  • BOOK YOUR STRATEGY SESSION

    What better way to ground yourself & take a step forward than together with time dedicated to you & your business.

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  • SIGN UP FOR WAFFLES

    My “Art of Florere” emails sent every month or so, explore the art of flourishing in business and in life.

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