Designed to empower you in your brand first, then your marketing.

“These workshops aren’t me telling you that you aren’t doing enough. It’s about building awareness to the world of SMM and what story you want to tell of your brand, then helping you to build a framework to show up, and show up well.”

Joanna Woodford, Creative Director

  • "Just wanted to say thank you for yesterday's workshop. Really insightful and has given me so much good stuff to work on. I just wish it had been longer! I've attended a few social media training events / webinars but the content of Jo's workshop was insightful in a way I have not encountered previously. Real, useable material that left me feeling in charge of my own destiny rather than overwhelmed at the prospect. Delivered in a relatable and empathetic manner, in lovely surroundings. Thank you!"

    Hannah Phillips, HP Garden Design

  • "Thank you so much for the thought, planning and organisation that went into today’s workshop. You did so well. Perfect amount of content, loved your candour and authenticity, and great resources. My mind was a bit blown but in a happy positive way and you made it very approachable AND applicable."

    Surahbi Khanna, The Cambridge Calligrapher

  • "I am so so impressed by you, Jo! I'm honestly hesitant when someone calls themselves an "expert" in their field, but it couldn't be more true for you. Your knowledge, considerations, and insights made today very valuable and inspiring. Thanks! ❤️"

    Jacklynne Clark, The River Terrace

  • "THE BEST DAY. I feel totally inspired by you and by the incredible women around the table today. Absolutely buzzing to get started! Thank you Jo 🧡 I've attended a few social media training events / webinars but the content of Jo's workshop was insightful in a way I have not encountered previously. Real, useable material that left me feeling in charge of my own destiny rather than overwhelmed at the prospect. Delivered in a relatable and empathetic manner, in lovely surroundings. Thank you!"

    Kelly Allison, 28 Millgate

  • “Jo is so good at what she does and knows how to explain it. Not everyone is a natural born teacher, but Jo has it! Absolutely amazing. Also met and got to listen to a bunch of other lovely business women — so genuine, extremely smart, very creative. Today was a privilege!”

    Traci, On Brand Marketing Co.

The Florere Approach

BRAND FIRST, ALWAYS

I believe that every brand has a unique story to tell, and it is this narrative that forms the heart of any effective marketing strategy. I am committed to uncovering this and empowering you throughout this process.

CREATIVE PARTNERSHIPS

I stand for the magic of collaboration and the beauty of having a shared vision with the right creative partner to help manifest it into reality. Studio Florere is one creative house where creativity meets strategy & brands come to life.

ALIGNED PASSIONS & VALUES

I work with an avant-garde assembly of visionaries, shaping the aesthetic and functional landscapes of our everyday lives. From imaginative interior designers, to artful storytellers & creators to holistic pioneers to ambitious entrepreneurs — this vibrant collective shares a relentless commitment to creativity and originality. Just my kinda thing.

LAYING THE FOUNDATIONS

You have to lay the foundations in order to build. Every brand & marketing project I work on starts with formulating or evolving a brand strategy. This is because I believe in and have seen the impact and success of having that in place before even thinking about anything else.

HOW TO PLAN YOUR CONTENT WORKSHOP

I want to help you get the the bottom of your mission and set the foundations for you to build upon so you can show up online for your people and show up WELL. ⁠

  • A collaborative, creative & open space to ask questions and connect with other likeminded business owners. Take this as a chance to focus on your business & your vision.

  • Why Leverage Social Media⁠

    The Algorithm vs You⁠

    Your Brand is Your Super Power⁠

    Your Vision is The Key⁠

    Framework Building⁠

    Our Signature Content Planning method⁠

    And so so so much more!⁠

  • Ambitious female entrepreneurs who do their own marketing or those apart of a team looking to handle their in-house social media.

  • Tickets are £222 pp. This includes a beautiful private meeting room with all the water & caffeine we need, your workbook, worksheets, goodie bag & lunch from Gails.

“Some people are really good at what they do but aren't necessarily teachers - Jo is extremely good at what she does and is also a natural born teacher. She can listen to what your pain points/goals, who you are as a person, and translate back to you a solution/strategy that genuinely works for you. You could say she just has that "it" factor.

My favorite part about Jo's process and what she showcased so well in the workshop was not a one size fits all way forward. She encouraged us to lean into who we are as people/brands, how we operate, and how we can leverage that on our own terms. Being realistic while also creating routine so our brands could seek the success we want it to have based on our goals. Now a days there's a lot of social media gurus, providing you a one size fits all strategy that doesn't always work for everyone. Jo is intentional and listens - that genuinely makes all of the difference. That and her creative eye and way of thinking. I could go on for days. you'll never regret a collaboration or conversation with Jo. Thank you so much Jo for a wonderful workshop and creating such a grand community!”

Traci Bushur, On Brand Marketing Co.

  • BOOK YOUR FREE DISCOVERY CALL

    You’ve got a project in mind and we would love to hear all about it. Book a free discovery call with our Creative Director, Joanna.

  • BOOK YOUR STRATEGY SESSION

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