ARTISANS OF VISION
YOUR CREATIVE PARTNER HERE TO MANIFEST YOUR VISION INTO REALITY
CREATIVE DIRECTION & COMMUNICATIONS STUDIO
FOR AVANT-GARDE CREATIVE ENTREPRENEURS
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FOR AVANT-GARDE CREATIVE ENTREPRENEURS ✺
“Studio Florere embodies my values— authenticity, individuality, creativity & collaboration. It's a philosophy that drives our collective journey, inspiring both me and my clients to embrace our stories and craft a future anchored in our visions.”
Joanna Woodford, Founder & Creative Director
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BOOK YOUR FREE DISCOVERY CALL
You’ve got a project in mind and I would love to hear all about it. Book a free discovery call with me,Creative Director, Joanna.
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BOOK YOUR STRATEGY SESSION
What better way to ground yourself & take a step forward than together with 2 hours dedicated to you & your business.
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SIGN UP FOR WAFFLES
My “Art of Florere” emails sent every month or so, explore the art of flourishing in business and in life.
MY FABULOUS CLIENTS HAVE FEATURED IN
SANA BENZAITAR, RUG DESIGNER
“Joanna’s commitment to my brand is beyond what a client can wish for. She is an artist. She has grasped the core of my work and what I do which is exceptional. She is always available and will go the extra mile in everything she does. I trust her with my brand completely!”
MOLLY COATH, INTERIOR DESIGNER
“I am OVERWHELMED with your exceptional service, attention to detail, ideas, enthusiasm, professionalism and I could go on! Thank you for bringing all our visions and ideas to life.”
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BRANDING
Whether you’re launching or considering a rebrand, I’ll craft you an empowering brand strategy & compelling visual identity that encapsulates your very essence.
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MARKETING STRATEGY
Stop trying to figure it all out on your own. Work with me to unlock your brand's marketing strategy that works with you & your goals, not against you.
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MARKETING CAMPAIGNS
Let me be your Creative Director & Content Creator. Brand photography & social media content all in one creative shoot or monthly creative sessions.
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PHOTOGRAPHY
Brand, interior, product or event photography. I’m your creative eye, there to capture you in your element so you can better show up and connect with your people.
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CONTENT COACH
Continue doing your own marketing but without the stress of what to post, how to post and when. I’m your strategist & sounding board there to guide and hold you accountable.
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SOCIAL MEDIA MANAGEMENT
No more struggling with social media. Focus on your craft and let me execute your big vision for your brand & grow your presence and audience online.
The Florere Approach
BRAND FIRST, ALWAYS
I believe that every brand has a unique story to tell, and it is this narrative that forms the heart of any effective marketing strategy. I am committed to uncovering this and empowering you throughout this process.
CREATIVE PARTNERSHIPS
I stand for the magic of collaboration and the beauty of having a shared vision with the right creative partner to help manifest it into reality. Studio Florere is one creative house where creativity meets strategy & brands come to life.
ALIGNED PASSIONS & VALUES
I work with an avant-garde assembly of visionaries, shaping the aesthetic and functional landscapes of our everyday lives. From imaginative interior designers, to artful storytellers & creators to holistic pioneers to ambitious entrepreneurs — this vibrant collective shares a relentless commitment to creativity and originality. Just my kinda thing.
LAYING THE FOUNDATIONS
You have to lay the foundations in order to build. Every brand & marketing project I work on starts with formulating or evolving a brand strategy. This is because I believe in and have seen the impact and success of having that in place before even thinking about anything else.
I stand for the magic of collaboration and the beauty of having a shared vision with the right creative partner to help manifest it into reality. Studio Florere is one creative house where creativity meets strategy & brands come to life.
I am the Artisan of your Vision.
I’M ABOUT CREATIVE PARTNERSHIPS, NOT ONE-OFF WONDERS
I EMBODY AUTHENTICITY & PUT IT ABOVE EVERYTHING ELSE
I SEEK CURIOSITY & WELCOME NEW PERSPECTIVES & EXPERIENCES
INDIVIDUALITY UNDERPINS EVERYTHING I DO
This 1:1 process is about laying the fundamental foundations for you to build upon & grow, without investing thousands right away into your brand. This is the starting point of all the brand projects that I offer but at a more compact & accessible price.
BRAND STRATEGY WORKSHOP
MEET JO, THE FOUNDER & CREATIVE DIRECTOR
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Collecting glassware. Old red wine. Interior books. Italian food. Galleries. Nights in. Binging TV shows I’ve seen a hundred times like New Girl. Pancakes. Hosting dinner parties. The colour blue. Flowers.
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Honouring values. Self-care. Food. Coffee. Creating a nice home. Affirmations. RTT Hypnotherapy. Embracing new experiences. Time to do nothing. Walkies with Cece. Hugs. Journalling. Coffee dates. Reform pilates.
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Strolling aimlessly in another city. Listening to music. Amongst gorgeous interior. Trying to fall asleep… Browsing galleries. Talking to artists. Talking about vision for the future. Being with clients. In nature. Having slept well. Thrifting. Strolling Marrakech. Watching beautiful cinema.
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“Jo was brilliant at planning the whole shoot and making sure she had a good understanding of the brief. Jo gave excellent direction and made me feel really comfortable in front of the camera as well as ensuring my clients were happy throughout the process. She did an excellent job and captured all the elements of the project so beautifully.”
Jennifer Chong, Interior Designer
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“Our work with Jo has been instrumental in defining who we are as a brand while gaining a fundamental understanding of the marketing landscape today and just how important having a defined brand is. Jo listened to our vision, asked the right questions & formulated a comprehensive brand strategy and actionable marketing strategy for our team. These documents will allow us to share our brand vision easily internally as we grow, as well as shaping our marketing efforts going forward. We’re really looking forward to working more with Jo on our content strategy over the coming months.”
IVP.ai
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"I've attended a few social media training events / webinars but the content of Jo's workshop was insightful in a way I have not encountered previously. Real, useable material that left me feeling in charge of my own destiny rather than overwhelmed at the prospect. Delivered in a relatable and empathetic manner, in lovely surroundings. Thank you!"
Hannah Phillips, HP Garden Design
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"Jo has a real knack for social media content and has the natural ability to mix her skills in photography, design and video to create engaging content that engages audiences in a meaningful way."
Rajen Mistry, Are & Be & Founders Story
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"Attending Jo's content planning workshop has already been the best investment of time and money I could make in our fledgling business. I've come away with a head full of content ideas, and an actionable strategy for implementing them. Jo is a breathe of fresh air in a crowded content space, a truly creative professional that loves and breathes her brand, and helps you do exactly the same."
Kelly Allison, Founder
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"Jo’s work with me has elevated and grown my business in a shorter space of time than I ever imagined was possible. She is a diligent, talented creative and incredible person to work with and I would recommend her to everyone."
Inge Hunter, Digital Marketing Strategist
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"You are an artist. I am just going through the clips now and they are so so great - you have nailed it. Thank you so so much."
Natalie Hasseck, Creative Director, Rise & Fall
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"Jo captured my vision for my brand. Our session really helped me go back to my why and why I started this in the first place. I feel much more confident in following what my vision for the business is and communicating that outwards. I feel like I have clarity in who my audience is for residential interiors. Thank you for your help!”
Felicity White, Interior Designer
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"Jo was a pleasure to have at our event, she seamlessly weaved her way around the guests to capture our precious moments."
Aksara Inamdar, Entrepreneur
